Video #1 – The 6 Essentials That Every Website Needs

Not all websites are created alike. We are not talking about colors and design here, we are talking about the features that give a website the power to convert lookers into buyers. According to Google, on average people spend less than 60 seconds on a website they first land on. If there isn’t anything that keeps their attention, off they go.

Below are 6 essential features a website must have in order to keep visitors there for more than 60 seconds for them to develop a relationship and become a client/patient.

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New Feature – Photo Slideshow

We’ve added a new feature to our Premium and Ultimate website packages – a powerful yet simple to use photo slideshow system!

Slideshow admin page

Features:

  • Add your own images
  • Re-arrange slide order by simple drag-and-drop
  • Images are automatically resized to fit the slideshow
  • Add captions to each image
  • Make each slide a link to another page
  • Choose from various slideshow themes
  • Control the timing and animation style of the slides
  • Create multiple slideshows and use on more than one page of your site

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Top 10 Reasons Why You Should Have a Blog

1) Gain control of the content on your site:

Unless you know HTML code and can go in and change the content on the pages on your website, you will need to go through a web designer, which could be costly and time-consuming.

2) Use your blog to stand out:

You can use your blog to showcase your passion and expertise about your career and practice. In fact, you can create the most informative and content-filled web presence in your area. Aside from establishing credibility, your Google rankings will go up due to the rich content on your site. SHOW YOUR PASSION

3) Become search engine friendly:

SEO experts say that Google indexes blogs faster than regular websites. Tagging your blog posts with keywords gives you a targeted and effective plan for reaching out to your ideal clients. Especially if you are living in a competitive area.

4) Build Relationships:

Your blog posts are an extension of your inner world- personally and/or professionally. When a reader leaves a comment or a question after your post, a relationship starts budding. It is all about connecting, interacting and building trust. Then the business or patient-practitioner relationship can flow naturally.

5) Go viral:

Once a month, embed a Youtube video (or two) to allow your visitors to experience you with more of their senses, then just reading your website content. When they see you talk about a subject, even if it is announcing your May specials, they get to feel out who you are.

6) Recycle your blogposts to redirect traffic to your website:

What this means is, repurposing the content of a blog and turning it into an article that you can submit to online article directory to increase your exposure and credibility. The more you write, the more digital footprint you have, which adds to your general visibility.

7) Blog your way into a book:

Blogging is an excellent way to break down the process of writing a book- even if that isn’t the initial intention. After blogging consistently for a year, you may notice common threads in your writing and might be able to pull enough posts in to publish a book. A great way to establish yourself as an expert! And a source of pride too!

8) Contribute to the lives of others:

Blogs are free and open to public. Unless you are intentionally trying to make money off of your blog, it is an act of giving, sharing of yourself and/or your expertise. Investing time and energy to share your perspective and input on something other people also care about is a way to serve humanity.

9) Keep them coming back:

Write a series of blog posts on a subject. Give them a reason to come back to your site. This keeps the top-of-mind-awareness active. Showcasing your expertise on a health topic will establish you as the expert in the patient’s eyes and they will be more likely to reach out to you if and when they suffer from those ailments.

10) Stay authentic while you market your practice:

No one wants to feel like a used car salesman when trying to get the word out about their business. You don’t have to become someone you don’t like to make a living doing what you love. Your blog will help build relationships and show prospective customers the intersection between the profession and the practitioner (you)- which is where the actually business happens.

 

Below are some resources to help you become a better blogger:

1) Belle Beth Cooper wrote a blog post called 16 Top Tips From Blogging Experts, you can read that here.

2) A never ending resource on blogging tips and ideas, access here.

3) Here’s a post on how to write a good blog post, see that here.

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How your patients can find you and yes, they are looking!

A business card alone is no longer enough. And no one uses the Yellow pages anymore! While business cards have their place, they are not enough to communicate all the benefits you offer and what sets you apart from other acupuncturists.

Would you ever consider practicing acupuncture without needles? Probably not, unless of course you are a Qi Gong master. In this day and age, a business without a website is like an acupuncturist without needles.

When potential patients are looking for an acupuncturist, one of the first places they turn to is the Internet. They’ll search phrases like “acupuncture Seattle” or “acupuncture help for headaches in New York”.

This is how business is done now—your future patients are “googling” around on the Internet trying to find someone to help them. Your future patients want to be able to learn about you and your practice, before they pick up the phone to call for an appointment.

Why are websites so important? A website will enable you to:

  • Develop your reputation and increase your credibility
  • Establish yourself as an expert
  • Build trust with current or prospective patients
  • Be visible 24/7
  • and MOST OF ALL, get new patients from the internet and all that “googling” going on out there!

Having a cool, professional, easy to navigate and information-packed website will attract visitors and convert them from “visitors” into patients.

When you are getting a website designed make sure the answers to the following questions are a YES:

  1. Do you have the ability to edit and update text and photos yourself on your website?
  2. Does your website come with a built-in patient education library?
  3. Can you create new blog posts and announce specials and promotions with ease?
  4. Does your website have seasonal newsletter content, updated quarterly and interactive seasonal quizzes?
  5. Can you add and update testimonials as easily as creating a blog? Can you automatically rotate your testimonials so your content appears fresh?
  6. Is your website designed with Search Engine Optimization in mind? If not, do you know how to optimize your website for Google searches?
  7. Can new patients download a health history form before their first visit?
  8. Do you have live support Monday-Friday to help you solve problems that may come up with your website?
  9. Have you paid several thousand dollar to get a website designed for you? Are you happy with your website?

If you have answered No to three or more of these questions, you may be lose the opportunity to build a reputation, establish yourself as an expert and build trust with current or prospective patients. It may be time for a new website or time to get current and get one!

Click here to upgrade the presentation of your professional identity and sign up for a content-filled, ready to go website!

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