7 Tips to Help you Craft a More Compelling “About” Page

1) Know who you’re talking to

Understanding who your prospective patients are is the most overlooked aspect of business communication. Every message you craft should begin by understanding the audience it’s intended for. 

In your case, it’s intended for potential patients who are looking for help with a specific condition or health concern. Be clear about the conditions you treat most often and how you have helped your patients achieve their health goals.

2) Don’t just lead with the facts
People need to know more about the “real” you.
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Setting up your “Google My Business” Page

It is important for you to further your online visibility and attract new prospective patients to your website. Setting up your “Google My Business” page takes just a few minutes and is key in increasing your ranking in Google search results and Google Maps.

Google My Business enables you to connect directly with prospective patients within your local area.  After setting up your account, Google will require you to verify your business address. Once verified, your practice will be listed on Google maps, which will also improve your local ranking in search results.  

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GDPR and AcuPerfect Websites

You probably have seen a lot of emails over the past few weeks about the European Union’s new privacy law, GDPR (General Data Protection Regulation), and may have wondered how it affects you or your website. Please read through this article to learn more about changes we’re making, and changes you may need to make related to GDPR.

The information in this email is intended to be educational, but should not be taken as legal advice.

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4 Great Ideas To Get The Most Out Of Using Gift Certificates

I’ve been using gift certificates in my practice for years! And they have been an invaluable source of new patient acquisition.

Selling gift certificates to your patients can not only be a source of immediate income, but it will attract qualified new patients into your practice.

It’s a good time to start thinking about how you’re going to promote your practice. Use them throughout the year especially around the holidays and beyond.

Here are 4 Great Ideas To Get The Most Out Of Using Gift Certificates:

  1. Begin where you know best – Start with your family and friends.
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How to get the most out of using gift certificates

Using gift certificates is the perfect way to remind patients a gift of your services is something almost anyone would love.  If you are committed to building your practice, one way to do that is to make sure that you come to mind when patients are in need of an ideal gift.

Here are a few tips to get the most out of your gift certificates.

Begin by experimenting with wording that will appeal to your patients.Read more »

FREE Gift Certificates to Promote your Practice

Download, personalize and print these gift certificates you can use in your practice today.

GIFT CERTIFICATE DOWNLOAD
Free Health Gift Certificate

Click the image to the left to download your FREE Gift Certificate you can use for  Valentine’s Day or other holidays you wish to promote to attract more new patients to fill your schedule.

If you are looking for a done-for-you acupuncture monthly marketing kit, you may be interested in AcuDownloads. Each month you’ll have access to newsletters, social media images, research updates, blog posts and so much more.

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New Dashboard and Marketing Toolbox

For the last 3 months we’ve been working hard to build a series of new features that we hope you’ll love – and more importantly – will give you new tools to grow your practice.

New Dashboard

Our new dashboard is designed to put the most important aspects of your website at your fingertips and give you a quick glance at tasks that may need your attention.

Marketing Toolbox

Our new Marketing Toolbox gives you access to bonus content that makes an AcuPerfect Website more than just a website.

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SSL Encryption now included

We’re happy to announce that we’ve added SSL encryption to all of our website plans at no additional cost.

This will enable the “Secure” or Lock Icon in your browser when visiting your website.

Why is this important?

In this age of frequent large-scale hacks and security breaches, Google and others in the tech world are currently making a big push to secure everything on the web.

Having SSL encryption on your website means that the information sent between the person viewing your website and our web server is encrypted, and cannot be intercepted, snooped, or altered as it passes through various servers on its journey from point A to point B.… Read more »

New Customization Tools and Layouts

[youtube autoplay=true]https://www.youtube.com/watch?v=J4YqHf1CNL0[/youtube]

We’ve been quietly expanding our theme customization tools for our acupuncture websites over the past few months, and now we’re ready to show off!

New Layouts

We’ve released two new website layouts that you can choose from – “Modern” and “Three Column”. You can easily switch to these new layouts by logging into your website’s dashboard and going to Appearance > Customize. You’ll be able to preview the layouts before saving the changes.

All of our layout options are 100% mobile-ready, and we’ll be releasing more layout options in the near future.… Read more »

Responsive & Mobile-Ready Websites

We’re happy to announce that ALL of our acupuncture website packages are now responsive and mobile-ready !

Responsive websites scale automatically to the user’s screen size, leaving an excellent impression to your site’s visitors regardless of whether they’re on a desktop, laptop, tablet, or smartphone.

Buttons and menu items are touchscreen-friendly, making it easy for your potential clients to get in touch with you and book an appointment.

Help your search rankings

Google has announced it will be putting extra emphasis on websites that are mobile-friendly, and your website rankings may sink if you don’t offer great mobile usability.… Read more »