Why landing pages are important for attracting patients to your Acupuncture Practice.
As marketing increasingly moves online, so does acupuncturists’ need to attract patients through effective landing pages. Sometimes “landing page” just means the first page on your website where visitors land, but often it means a sign-up form where users exchange their information for your services.
Specialized landing pages will attract more patients than your homepage. Whereas your website mostly informs users already familiar with your practice, landing pages put your foot in the door with prospective patients. Here’s what landing pages can do for your acupuncture practice.
Landing Pages Support Your Business Goals
The end goal of landing pages is increasing conversions, meaning the action you want users to take. Essentially, landing pages offer users one course of action whereas homepages offer several. Acupuncturists’ calls-to-action may invite users to call, arrange appointments, or write a review or referral.
These are just a few examples of conversions that can turn landing page visitors into patients. Gaining information can additionally help you build an email list, increase traffic and awareness via your newsletter or social media, and more.
Landing Pages Establish Credibility
Whereas your main website exists to explain your practice, landing pages offer solutions to specific problems that inspired users’ searches. Landing pages themed around conditions you treat, such as headaches or pain, will position you as an authority in your community with solutions that visitors didn’t know they needed.
Landing pages can also establish credibility through effective use of visuals and text. Having a single call-to-action at the top will minimize distractions so that users convert more quickly.
Eye-catching images and video, brief bulleted text emphasizing benefits, patient testimonials, and offers of something free alongside the call-to-action will also persuade users to convert in the first place.
Landing Pages Generate Data
Thanks to landing pages’ fields for user information, you can gauge prospective patients’ demographics. The data will help you understand their wants and needs for more accurate targeting.
Engagement metrics will help optimize the landing page for conversions. Measuring how often users convert or leave through analytics tools provides insight on how the landing page’s design should change.
Landing Pages Complement Your Marketing
As mentioned, landing pages can nudge users toward your email and social media marketing. The same works in reverse: links on your blog, social media, and email signatures may direct them to different landing pages. This cross-linking can engage established patients with other services you offer.
Landing pages can raise brand awareness when they feature the same design and tone as your site, which interested users will visit to learn more. If you’re running a paid search campaign, landing pages will also guide users down the path to conversions more reliably than homepages.
Frequently asked questions
Yes! Our condition specific landing pages are optimized for on-page search engine optimization. They increase traffic to your website.
We currently have landing pages for 12 conditions. Choose the conditions you’d like to feature on your website.
Yes. If you use our AcuPerfect Websites website service landing page installation is free.
To view our pricing and plan features, please click here.
Yes. If you select annual payment plan, you will receive 15% off.