Understanding who your prospective patients are is the most overlooked aspect of business communication. Every message you craft should begin by understanding the audience it’s intended for.
In your case, it’s intended for potential patients who are looking for help with a specific condition or health concern. Be clear about the conditions you treat most often and how you have helped your patients achieve their health goals.
4) Show Yourself
Deepen your trust with prospective patients by adding a photo to your bio and “About” page. Patients are curious and like to see who you are, that way can they feel comfortable working with you to achieve their health goals.
Be sure to use a professional photo, not one taken with a cell phone. A small, outdated picture can detract from your message, and prevent a potential patient from scheduling an appointment.
Explain how you got to where you are today. Your backstory doesn’t have to be a chronological list. Don’t simply list your credentials and what you can treat, make it interesting. Tell them about your own personal healing journey and shed light on the reason why you chose to become an acupuncturist and why you’re passionate about healing people.
Additionally, your “About” page could include the following information:
- When you started your practice.
- Where the practice is located.
- The practice’s vision.
- A general description of what you do.
- Achievements and goals.
Writing a compelling “About” page encourages people to trust and choose you as their go-to acupuncturist.
We hope you find this helpful!
Jeffrey Grossman, EAMP & the AcuPerfect Websites Team